About KawaaiCo
Small squishes. Big joy.
KawaaiCo started with one simple frustration: great squishies were impossible to find. The viral ones sold out in stores, and the ones online too often arrived smaller than the photos, popped after a day, or turned out to be a sad foam copy of what was advertised.
[I'm / We're] [your name / a small team in (city, country)], and [one or two honest sentences about why you started — e.g. "I spent weeks hunting shelves for a glitter dumpling for my niece and came home empty-handed every time."] So we decided to make the squishy box we couldn't find: the viral favorites, done properly, in a box that feels like a gift.
What we believe in
Real squishies, honestly shown. Every size is listed and every photo shows exactly what arrives — no "giant" dumplings that turn out palm-sized.
Built to be squished. Our sets are soft silicone, and we squeeze-test them before they ship, because a squishy that can't handle squishing isn't doing its job.
Joy in the unboxing. Each set arrives in a gift-ready window box, so it's as fun to open as it is to squeeze.
We make it right. If anything pops or arrives damaged within 30 days, we'll replace it free. No returns, no "you opened it" excuses.
Real people, real replies. Email us and a human answers within 24 hours on business days.
Meet the collection
Our signature set brings together four fan-favorite textures: the viral glitter dumpling, a bendy butter stick, a springy cheese cube and a bumpy scrunchy ball. Choose the Pink or Gold edition, or grab both for the full 8-piece collection.
Say hi
Questions, ideas, or just want to show off your squishy collection? We'd love to hear from you at support@therootstead.com, or tag us on [Instagram / TikTok @handle].
Thanks for squishing with us. 💛